Community Powered, Live from SXSW: Rohit Bhargava

Posted on April 3, 2009 by Aaron Strout

  Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is Rohit Bhargava, SVP, Strategy & Marketing at Ogilvy 360 Digital Influence. By way of background, Rohit is a founding member of the pioneering 360 Digital Influence team and author of the award winning new marketing book, Personality Not Included. He also writes [...]

Filed under: Austin, Social Branding, Social Marketing | Tagged: , , | 1 Comment »

I Would Join a Donut Community

Posted on April 2, 2009 by Doug Wick

Within Powered, we’ve been mulling over the question “Is Social Marketing for my Company/Brand?” more than usual lately, mostly because we’re working on a white paper addressing that question. Evaluating your situation as a marketer relative to the social marketing program opportunity is something we’ve addressed a lot in this blog, particularly with Aaron’s popular [...]

Filed under: Community, Social Branding, Social Marketing | Tagged: | 6 Comments »

Loyalty Marketing Meets Social Marketing Podcast: Episode 1

Posted on April 1, 2009 by Aaron Strout

This officially kicks off a bi-weekly series of podcasts that I’m doing with author and loyalty marketing expert, Jill Griffin. During these brief 5-8 minute podcasts, we’ll be talking about the intersection of loyalty and social marketing and how focusing on both disciplines can help large and small companies deepen their relationships with new  and [...]

Filed under: Social Marketing | Tagged: , , | 1 Comment »

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