The Engaged Consumer

 

Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is little old me. That’s right, yours truly. Aaron Strout. Susan thought it was only fair that after working with her to arrange 13 other podcasts, helping her set up shop and then posting all other 13 that I should get a little “time in the sun.” By way of background, I’m the head of marketing at Powered — the company that owns this blog. Prior to that, I was the VP of social media at Burlington, MA-based Mzinga. Before joining Mzinga, I held a variety of director level roles at Fidelity Investments.

 

During my conversation with the lovely and talented Ms. Bratton, we talk about things like:

• Twitter etiquette
• My Experts in the Industry blog interview series
• Companies that are doing a great job with their online communities
• And the importance of eating one’s own dogfood.

In addition to reading me here on this blog, you can also check out my personal (but professionally focused) blog cald Citizen Marketer. It if you really can’t get enough of me, follow me on Twitter at @AaronStrout. I am also the chief tweeter behind our corporate @PoweredInc account (although I’m working on getting our CEO to start tweeting from that account as well).

Right-mouse click to download.

FULL LIST of SXSW #CommunityPowered Podcasts are here.

Filed under: Austin, Content Marketing, facebook, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter