Photo Credit: Keith Burtis
Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is Peter Fasano, global interactive marketing team member and social media marketing manager at The Coca Cola Company. Peter Fasano is also the principal of mass+logic, a consultancy focused on digital marketing and social computing. If that wasn’t enough to keep Peter busy, he’s also co-founder and partnership director of Social Media Club Atlanta.
During his conversation with Susan, Peter talks about the importance of brands not being afraid to make mistakes in social media. He also provides some background behind the evolution of Coke’s Facebook Fanpage (an organic process). Peter also shares some of the things he’s thinking about [hint: portability and vendor management relationship].
In addition to reading him on his social media strategy blog, you can follow Peter on Twitter at @PeterFasano.
Right-mouse click to download.
NEXT UP: Dave Evans, co-founder of Digital Voodoo, author and regular writer for ClickZ
Filed under: Austin, Social Marketing, Social Media, Social Networking | Tagged: coke, facebook fanpage, podcasts, sxsw
[...] Community Powered, Live from SXSW: Peter Fasano [...]
Excellent post. As always I enjoy reading your posts…