Rohit Bhargava of Ogilvy
Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is Rohit Bhargava, SVP, Strategy & Marketing at Ogilvy 360 Digital Influence. By way of background, Rohit is a founding member of the pioneering 360 Digital Influence team and author of the award winning new marketing book, Personality Not Included. He also writes the Influential Marketing blog, one of the 50 most popular marketing blogs in the world.
During his conversation with Susan, Rohit advises that brands looking to get started with social might want to take a look internally to see if there are existing employees/stakeholders that are already engaging in Twitter, blogging etc. vs. just handing it off to PR. Rohit also tackles the common question of “what if someone says something negative about our company?” Oh yeah, Rohit is looking for new podcasts to help him “learn” during his soon-to-be expanded “drive time.”
In addition to reading him on his Influential Marketing blog, you can follow Rohit on Twitter at @RohitBhargava.
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NEXT UP: Peter Fasano, Global Interactive Marketing, Social Media Marketing Manager at The Coca Cola Company.
Filed under: Austin, Social Branding, Social Marketing | Tagged: ogilvy, podcasts, rohit bhargava
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