Loyalty Podcast Series
This officially kicks off a bi-weekly series of podcasts that I’m doing with author and loyalty marketing expert, Jill Griffin. During these brief 5-8 minute podcasts, we’ll be talking about the intersection of loyalty and social marketing and how focusing on both disciplines can help large and small companies deepen their relationships with new and existing customers.
In this episode, Jill answers the specific question, “How and why the Internet has unleashed intense buying scrutiny unlike anything most firms have ever experienced. And more importantly, is there anything the world of “social” can do to help?”
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Be sure to check out Jill’s latest book (as referenced in the podcast) titled, Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World. You can also follow Jill on Twitter.
Filed under: Social Marketing Tagged: | jill griffin, loyalty marketing, podcasts
[...] podcasts that I’m doing with author and loyalty marketing expert, Jill Griffin (you can find episode one here). During these brief 5-8 minute podcasts, we’ll be talking about the intersection of loyalty [...]