The New Word-of-Mouth Marketing Infrastructure?

Posted on April 29, 2009 by Doug Wick

The role of a proprietary community environment for the purposes of marketing (or social marketing program) has been hotly debated among brand marketers and social media insiders. We know that social sites are more engaging (people spend more time on them) than non-social, and marketers want to tap into that power. So as a marketer, [...]

Filed under: Online Behaviors, Social Marketing, Word of Mouth / Viral Marketing | Tagged: | 2 Comments »

What You Can’t See: 78% of Your Business

Posted on April 27, 2009 by Doug Wick

Recently, I’ve been a little obsessed with ROI as it relates to social marketing, as I seek to put in more tangible terms what I feel intuitively about this new toolset’s value. To this end, Adam Cohen hit my Reader just right with a nice real-world post on measuring the marketing effectiveness of social media [...]

Filed under: Consumer Purchase Process, Measurement, ROI and Marketing Measurement, Social Marketing | Tagged: , , | Leave a Comment »

The “Oprah-ization” of Twitter (HINT: This is a Good Thing)

Posted on April 20, 2009 by Aaron Strout

A big thing happened last week in the world of social networking/lifestreaming site, Twitter. One of the largest media moguls in the world — Oprah Winfrey — decided to sign up. This came on the heels of other celebs like the NBA’s larger than life, Shaquille O’Neal, actors Jimmy Fallon, Ellen DeGeneres, Ashton Kutcher and [...]

Filed under: Engagement Marketing, Social Marketing | 4 Comments »

Community Powered, Live from SXSW: Aaron Strout

Posted on April 16, 2009 by Aaron Strout

  Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is little old me. That’s right, yours truly. Aaron Strout. Susan thought it was only fair that after working with her to arrange 13 other podcasts, helping her set up shop and then posting all other 13 that I should get a [...]

Filed under: Austin, Content Marketing, facebook, ROI and Marketing Measurement, Social Marketing, Social Media, Social Networking, Twitter | 1 Comment »

April 15: Weekly Content/Social Marketing Links

Posted on April 16, 2009 by Aaron Strout

As I mentioned in our first Weekly Content/Social Marketing Links post over on my personal blog, I’ve asked the Powered marketing, business development and product teams to pick one news article, blog post or research report a week that “speaks” to them. With that article, they need to come to our weekly staff meeting prepared to give [...]

Filed under: Content Marketing, ROI and Marketing Measurement, Social Marketing | Tagged: | 1 Comment »

Community Powered, Live from SXSW: Tara Hunt

Posted on April 15, 2009 by Aaron Strout

  Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is Tara Hunt, marketing lead at Intuit. Prior to joining joining Intuit, Tara has been involved in innovative projects and companies like Riya, Pinko Marketing, Citizen Agency, Barcamp and the Whuffle Factor. During her conversation with Susan, Tara talks about how powerful online [...]

Filed under: Uncategorized | 1 Comment »

Community Powered, Live from SXSW: Cathy Brooks

Posted on April 10, 2009 by Aaron Strout

  Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is Cathy Brooks principal of Other Than That Consulting and head of content and bizdev at Seesmic. By way of background, Cathy has spent more than two decades working in and around media and communications beginning in 1982 with a job ripping wire copy (yes [...]

Filed under: Austin, Social Media | Tagged: , , | Leave a Comment »

Community Powered, Live from SXSW: Dave Evans

Posted on April 9, 2009 by Aaron Strout

During his conversation with Susan, Dave shares some pearls of wisdom from his book which he specifies is a book about marketing vs. social media. One of my favorites is Dave’s point about the importance of developing a culture of operations rather than a culture of marketing  within your organization meaning don’t just silo your social experiences. [...]

Filed under: Social Marketing | 1 Comment »

SXSW CommunityPowered Podcasts

Posted on April 8, 2009 by Aaron Strout

  A few weeks ago at SXSW, our friend and advisory board member, Susan Bratton and I did a number of podcasts with some thought leaders/practioners in the online community and social space. Each podcast is going up as its own blog post but I’ve heard from several folks that they would like a centralized [...]

Filed under: Austin, Social Marketing | Tagged: , | 2 Comments »

Community Powered, Live from SXSW: Peter Fasano

Posted on April 8, 2009 by Aaron Strout

  Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is Peter Fasano, global interactive marketing team member and social media marketing manager at The Coca Cola Company.  Peter Fasano is also the principal of mass+logic, a consultancy focused on digital marketing and social computing. If that wasn’t enough to keep Peter busy, he’s [...]

Filed under: Austin, Social Marketing, Social Media, Social Networking | Tagged: , , , | 2 Comments »

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