The role of a proprietary community environment for the purposes of marketing (or social marketing program) has been hotly debated among brand marketers and social media insiders. We know that social sites are more engaging (people spend more time on them) than non-social, and marketers want to tap into that power. So as a marketer, [...]
Filed under: Online Behaviors, Social Marketing, Word of Mouth / Viral Marketing | Tagged: word-of-mouth | 2 Comments »