By: Compelling Reasons Why Your Brand Needs a Managed Community « Social Media Musings by Tom Humbarger

Tue, 31 Mar 2009 03:27:12 +0000

[...] from the webinar (”This ROI is Too Good to be True”) they held to release the report at this link. Possibly related posts: (automatically generated)Four Community IdealsSocial Marketing: This ROI is [...]

By: Top 10 Rules For Building a Great Community « Web Marketing Savvy

Top 10 Rules For Building a Great Community « Web Marketing Savvy — Sat, 28 Mar 2009 20:31:24 +0000

[...] Establish clear objectives and measure results – In other words, what are you hoping to achieve with your social media efforts and how will you know if you’re succesful? Forrester defines five possible objectives; listening, talking, energizing, supporting and embracing. Focus on one at a time. Once you’ve defined your objective, key performance indicators and metrics can be selected with which efficacy and ROI can be measured. For more insight on tracking social media marketing ROI, Powered, Inc. (my current company) recently… [...]

Comments on: Social Marketing: This ROI is Too Good to be True (slides)

By: Compelling Reasons Why Your Brand Needs a Managed Community « Social Media Musings by Tom Humbarger

By: Top 10 Rules For Building a Great Community « Web Marketing Savvy