Yesterday, Powered hosted a webcast titled “Social Marketing: This ROI is Too Good to be True (archive coming shortly). The presentation consisted of 20+ slides focused on:
- Branded Online Community Measurement – Kathy Warren, Powered
- Results of the 2008 ROI Benchmark Study for Social Marketing Programs – Bill Harvey, TRA
- Social Media: Why it Makes Sense and How I Prove it to Myself
- Brian Halligan, Hubspot
Archive of this webcast will be up soon (I’ll link to it from this post).
Cross-posted on Blog.Stroutmeister.com
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Filed under: ROI and Marketing Measurement, Social Marketing
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