Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is the Director of MIT’s Collective Media Studies Research Lab, Henry Jenkins. It’s probably no surprise that Henry is a busy guy. In addition to teaching and running the CMSR Lab at MIT, he is also one of the most productive and influential film and media scholars in the world. His books and articles have been major contributions to existing fields of inquiry such as film history, political communications and children’s studies. Henry is also the co-editor of the Media in Transition series at the MIT Press and is a column contributor on media and technology for Technology Review Online and Computer Games Magazine.
Listen in as Jenkins gives his advice on “courting” community vs. “creating” community. Jenkins says that this starts by studying and connecting to existing communities vs. necessarily always building from scratch (hint: he’s bullish on a Krispy Creme enthusiast). Henry also thinks that looking for folks with common interests by using existing tools like podcasts and Google make sense. Simultaneously, you should be thinking about what you have to offer consumers. Oh yeah, he’s also a big fan of blogging.
In addition to reading the Online Marketing Blog, you can follow Henry on Twitter at @HenryJenkins.
Right-mouse click to download.
NEXT UP: Dave Taylor, the brains and braun behind AskDaveTaylor.com and Filmbuzz.org.
Filed under: Uncategorized | Tagged: collective media studies, henry jenkins, MIT, podcasts
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