Photo Credit: Susan Bratton
Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is the CEO and founder of TopRank Online Marketing. Lee also publishes Online Marketing Blog which is recognized as one of the top marketing blogs by Advertising Age and ranks in the Technorati top 50 blogs (by fans) out of 133 million.
Listen in as Lee talks about the importance of companies starting with a strategy, avoiding a “siloed” approach and focusing on measurement and objectives when getting started with social. Lee also talks why he’s bullish on “listening” and why he’s excited about the integration of social and web anyltics (think WebTrends meets Radian6). As a side note, Lee further endeared himself to me by sharing his passion for content and how it can drive deep customer engagement – well done!
In addition to reading the Online Marketing Blog, you can follow Lee on Twitter at @LeeOdden.
Right-mouse click to download.
NEXT UP: Henry Jenkins, Director of MIT’s Collective Media Studies Research Lab.
Filed under: Community, content | Tagged: lee odden, podcasts, top marketing blogs
Thank you Aaron and Susan for the opportunity. You two are true professionals and it was a pleasure seeing and speaking with you.
It’s a piece of cake when you’ve got great talent to work with! And I’ll second your note about Susan – she is an absolute master at podcasting.
Aaron | @aaronstrout
[...] [PODCAST] Lee Odden – TopRank Online Marketing [...]
[...] of web analytics and social media analytics in this interview I did with Lee at SXSW for the #Community Powered project. Emphasis on real time data. The data that you can collect through something like a social [...]