The Engaged Consumer

Photo Credit: Jim Storer

We could not have picked a better person to kick off our #CommunityPowered podcast series, live from uber geek conference, SXSW. Patricia is not only an absolute joy to be around (she was kind enough to meet with us at 9:00 AM on Sunday morning), she’s also a very sharp cookie.

By way of background, Patricia Martin is CEO and founder of LitLamp Communications and specializes in tuning into “social tremors” before they become trends to help clients win hearts and change minds. You may also know Patricia for her top-selling book, Renaissance Generation: The Rise of the Cultural Consumer and What it Means to Your Business, In her spare time, she also writes for Ad Age and the Huffington Post [hint, she's kind of a big deal]. 

Listen in as Susan Bratton of Dishy Mix and Patricia talk about what companies need to do to succeed in the world of online communities, Tony Hsieh of Zappos and his focus on “creating hapiness” and which areas of social media are turning her on. 

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NEXT UP: Guy Kawasaki of Alltop.com