Community Powered, Live from SXSW: C.C. Chapman

Posted on March 31, 2009 by Aaron Strout

  Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is co-founder and managing partner of The Advanced Guard, C.C. Chapman. In addition to his full-time gig, C.C. regularly shares his knowledge about new media and technology on his on his Managing the Gray site (posts and podcasts). He’s also an avid photographer and can be found [...]

Filed under: facebook, ROI and Marketing Measurement | 6 Comments »

Uncool, man. Uncool.

Posted on March 30, 2009 by lswicker

My daughter is thirteen years old. She’s smart, savvy, and wise beyond her years in many ways. She’s a tech-freak, teaching herself photo editing, photography, HTML, and more. Her Palm® Centro™ is constantly in her hand. In many ways, she and her gaggle of friends are the perfect audience for social marketing. We talk about [...]

Filed under: Social Networking, Word of Mouth / Viral Marketing | 2 Comments »

Community Powered, Live from SXSW: Chris Brogan

Posted on March 27, 2009 by Aaron Strout

  CommunityPowered podcast series featuring Susan Bratton of DishyMix, is Chris Brogan who is not only a good friend but number two on AdAge’s list of top 50 Marketing bloggers (watch out Seth Godin). In his spare time, Chris is the President of New Marketing Labs, co-founder of Podcamp and spiritual lead of the Inbound [...]

Filed under: Community, Social Marketing, Social Media, Twitter | Tagged: , , , | 1 Comment »

Social Marketing: This ROI is Too Good to be True (slides)

Posted on March 26, 2009 by Aaron Strout

Yesterday, Powered hosted a webcast titled “Social Marketing: This ROI is Too Good to be True (archive coming shortly). The presentation consisted of 20+ slides focused on: Branded Online Community Measurement – Kathy Warren, Powered Results of the 2008 ROI Benchmark Study for Social Marketing Programs – Bill Harvey, TRA Social Media: Why it Makes [...]

Filed under: ROI and Marketing Measurement, Social Marketing | 2 Comments »

Community Powered, Live from SXSW: Dave Taylor

Posted on March 25, 2009 by Aaron Strout

    Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is theDave Taylor, the brains and brawn behind AskDaveTaylor.com and Filmbuzz.org. Not only is Dave a serial entrepreneur (see his bio to learn about the dozens of startups he’s been a part of) but also an author and big idea guy. [...]

Filed under: Community | Tagged: , | 1 Comment »

Social Marketing ROI Report (Video)

Posted on March 25, 2009 by Aaron Strout

Today is a red letter day for Powered. We’re announcing the release of our annual Social Marketing ROI report. To kick it off, we’re holding a webcast (there will be an archived version) with Bill Harvey of TRA, Brian Halligan of HubSpot and Kathy Warren of Powered (that’s us). See the video below for more [...]

Filed under: Community, Engagement Marketing, ROI and Marketing Measurement, Social Marketing | 1 Comment »

Facebook Connect: Your Invitation to the Party

Posted on March 23, 2009 by Doug Wick

Have you ever been so steeped in something that you see it everywhere you look? Standing in the middle of the Powered-sponsored Mashable party during South by Southwest Interactive, beer in hand and exploring the various rooms of the Six night club, I started to think about Facebook Connect. Yeah, this is how bad it’s [...]

Filed under: Austin, facebook, Social Marketing | Tagged: , | 4 Comments »

Community Powered, Live from SXSW: Henry Jenkins

Posted on March 23, 2009 by Aaron Strout

Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is the Director of MIT’s Collective Media Studies Research Lab, Henry Jenkins. It’s probably no surprise that Henry is a busy guy. In addition to teaching and running the CMSR Lab at MIT, he is also one of the most productive and influential film and media scholars in the [...]

Filed under: Uncategorized | Tagged: , , , | 2 Comments »

Community Powered, Live from SXSW: Lee Odden

Posted on March 20, 2009 by Aaron Strout

Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is the CEO and founder of TopRank Online Marketing. Lee also publishes Online Marketing Blog which is recognized as one of the top marketing blogs by Advertising Age and ranks in the Technorati top 50 blogs (by fans) out of 133 million. Listen [...]

Filed under: Community, content | Tagged: , , | 5 Comments »

Community Powered, Live from SXSW: Angela Benton

Posted on March 18, 2009 by Aaron Strout

  Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is founder an publisher of Blackweb20.com, Angela Benton. Prior to founding Blackweb20.com, Angela has had consultative relationships with leading companies such as UPS, Bizjournals.com, Realestate.com, and Lendingtree.com.   Listen in as Angela talks about companies that are doing a good job in the [...]

Filed under: Community | Tagged: , , | 1 Comment »

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