Posted on March 31, 2009 by Aaron Strout
Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is co-founder and managing partner of The Advanced Guard, C.C. Chapman. In addition to his full-time gig, C.C. regularly shares his knowledge about new media and technology on his on his Managing the Gray site (posts and podcasts). He’s also an avid photographer and can be found regularly [...]
Filed under: ROI and Marketing Measurement, facebook | 3 Comments »
Posted on March 30, 2009 by lswicker
My daughter is thirteen years old. She’s smart, savvy, and wise beyond her years in many ways. She’s a tech-freak, teaching herself photo editing, photography, HTML, and more. Her Palm® Centro™ is constantly in her hand. In many ways, she and her gaggle of friends are the perfect audience for social marketing. We talk about [...]
Filed under: Social Networking, Word of Mouth / Viral Marketing | 1 Comment »
Posted on March 26, 2009 by Aaron Strout
Yesterday, Powered hosted a webcast titled “Social Marketing: This ROI is Too Good to be True (archive coming shortly). The presentation consisted of 20+ slides focused on:
Branded Online Community Measurement – Kathy Warren, Powered
Results of the 2008 ROI Benchmark Study for Social Marketing Programs – Bill Harvey, TRA
Social Media: Why it Makes Sense and [...]
Filed under: ROI and Marketing Measurement, Social Marketing | 2 Comments »
Posted on March 25, 2009 by Aaron Strout
Today is a red letter day for Powered. We’re announcing the release of our annual Social Marketing ROI report. To kick it off, we’re holding a webcast (there will be an archived version) with Bill Harvey of TRA, Brian Halligan of HubSpot and Kathy Warren of Powered (that’s us). See the video below for more [...]
Filed under: Community, Engagement Marketing, ROI and Marketing Measurement, Social Marketing | 1 Comment »
Posted on March 23, 2009 by Doug Wick
Have you ever been so steeped in something that you see it everywhere you look? Standing in the middle of the Powered-sponsored Mashable party during South by Southwest Interactive, beer in hand and exploring the various rooms of the Six night club, I started to think about Facebook Connect. Yeah, this is how bad it’s [...]
Filed under: Austin, Social Marketing, facebook | Tagged: Facebook Connect, mashable | 4 Comments »
Posted on March 23, 2009 by Aaron Strout
Next up in the #CommunityPowered podcast series featuring Susan Bratton of DishyMix, is the Director of MIT’s Collective Media Studies Research Lab, Henry Jenkins. It’s probably no surprise that Henry is a busy guy. In addition to teaching and running the CMSR Lab at MIT, he is also one of the most productive and influential film and media scholars in the [...]
Filed under: Uncategorized | Tagged: collective media studies, henry jenkins, MIT, podcasts | 2 Comments »