Comments on: Can Social Marketing Save the Auto Industry? http://theengagedconsumer.powered.com/2009/02/02/can-social-marketing-save-the-auto-industry/ Thu, 05 Jan 2012 07:20:54 +0000 hourly 1 http://wordpress.com/ By: Aaron Strout http://theengagedconsumer.powered.com/2009/02/02/can-social-marketing-save-the-auto-industry/#comment-228 Fri, 06 Mar 2009 17:36:31 +0000 http://theengagedconsumer.powered.com/?p=239#comment-228 Stephanie – well said. Not sure if you got to hear what Scott, Christopher and Sylvia (our webinar panelists) had to say but it’s worth a listen if you have a chance. I’ve just added the link to the archived webcast in this post.

Best,
Aaron

]]> By: Stephanie Jacques http://theengagedconsumer.powered.com/2009/02/02/can-social-marketing-save-the-auto-industry/#comment-225 Fri, 06 Mar 2009 16:38:52 +0000 http://theengagedconsumer.powered.com/?p=239#comment-225 I believe adopting social media as a marketing/pr tool is one of several things that can “save” the auto (and any) industry. I also feel it’s important to look at this from multiple perspectives and understand it will take several things coming together at the right time to measure up to a successful turnaround. I also think it will happen, just a matter of time.
Thanks.

]]> By: Aaron Strout http://theengagedconsumer.powered.com/2009/02/02/can-social-marketing-save-the-auto-industry/#comment-177 Tue, 10 Feb 2009 23:46:32 +0000 http://theengagedconsumer.powered.com/?p=239#comment-177 Greg- Thanks for the comment. It’s amazing to see the auto industry changing before our very eyes!

]]> By: gregscg http://theengagedconsumer.powered.com/2009/02/02/can-social-marketing-save-the-auto-industry/#comment-175 Mon, 09 Feb 2009 23:03:21 +0000 http://theengagedconsumer.powered.com/?p=239#comment-175 Nice post Aaron. Definitely seeing a trend in auto makers/dealers in trying new forms of marketing. In the last few months we’ve built several auto themed widgets and are in talks about doing some more. The general theme of the marketing message is trying to extend and retain relationships much more than just acquiring new customers. Been an interesting shift to watch…

Greg Rau
StepChange Group

]]> By: Scott Monty http://theengagedconsumer.powered.com/2009/02/02/can-social-marketing-save-the-auto-industry/#comment-174 Fri, 06 Feb 2009 22:28:43 +0000 http://theengagedconsumer.powered.com/?p=239#comment-174 Good idea OPR Guy – why didn’t we think of that? If you take a look at third party assessments of Ford’s quality – arbiters like J.D. Power & Associates and Consumer Reports – you’ll find that Ford is now neck-and-neck with industry leaders in quality measures.

]]> By: Online Product Reviews Guy http://theengagedconsumer.powered.com/2009/02/02/can-social-marketing-save-the-auto-industry/#comment-173 Fri, 06 Feb 2009 15:51:15 +0000 http://theengagedconsumer.powered.com/?p=239#comment-173 I guess “if it’s broke, fix it” should be the new mantra. I’ve got to think that engaging their customer base via social marketing could only help, and solidify, brand loyalty for the automakers.

Manufacturing a high quality vehicle would be a fine idea as well. :-)

]]> By: Aaron Strout http://theengagedconsumer.powered.com/2009/02/02/can-social-marketing-save-the-auto-industry/#comment-169 Tue, 03 Feb 2009 15:33:01 +0000 http://theengagedconsumer.powered.com/?p=239#comment-169 Scott – you know, I’m good like that. Didn’t want to you OR Chris to think that I was favoring one of you over the other. ;)

]]> By: Scott Monty http://theengagedconsumer.powered.com/2009/02/02/can-social-marketing-save-the-auto-industry/#comment-168 Tue, 03 Feb 2009 12:53:30 +0000 http://theengagedconsumer.powered.com/?p=239#comment-168 Good for you for selecting a company-neutral Plymouth as the image! :-)

Looking forward to what I’m sure will be an interesting discussion.

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