Sales Troubles? No Comment(s)

Posted on February 23, 2009 by Aaron Strout

It probably won’t surprise you that personal advice is the number one reason people buy products from one company vs. another. It’s only natural to ask a co-worker, friend or family member’s advice before purchasing a new product or service. What I’ll bet you didn’t know was that online comments were the second most influential [...]

Filed under: Consideration Marketing, Consumer Purchase Process, ROI and Marketing Measurement, Social Marketing, Word of Mouth / Viral Marketing | Leave a Comment »

Engagement is a Means to an End – Measure the End, Not Just the Means.

Posted on February 17, 2009 by Kathy Warren

Many marketers, PR reps, pundits and analysts are seeking proof that social media has a demonstrable impact on business. A Google search of “how to measure engagement” yields over 12M results with claims of “how to REALLY measure engagement,” and proposed formulas that are smart but insanely complex and still don’t answer the question regarding [...]

Filed under: Community, Engagement Marketing, Measurement, Social Marketing | Leave a Comment »

What is Social Marketing?

Posted on February 11, 2009 by Aaron Strout

What is Social Marketing?

Filed under: Social Marketing | 2 Comments »

Can Agencies Evolve into Social?

Posted on February 10, 2009 by Doug Wick

The other day I read a great blog entry over on Mediapost that talks about how “The Future Agency of Record Will Be Social.” In it, Joe Marchese of Socialvibe opines:
There is a quiet battle raging in the advertising industry over who will become the Agency of Record (AOR) for marketers’ social media efforts. With [...]

Filed under: Community, Social Marketing | Tagged: , , | 7 Comments »

The Diminishing Law of Advertising

Posted on February 4, 2009 by Aaron Strout

In a prior life, I spent a lot of my time focused on advertising. At least enough so that when I openly question its effectiveness, I have a leg to stand on. This may fly in the face of conventional wisdom given the fact that NBC found the demand for last Sunday’s Super Bowl spots [...]

Filed under: Engagement Marketing, Social Marketing, Social Media | Tagged: | 4 Comments »

Can Social Marketing Save the Auto Industry?

Posted on February 2, 2009 by Aaron Strout

cuts in ad spend are projected to decline by 15% this year

Filed under: Social Marketing, Social Media | Tagged: , , , | 8 Comments »