Slides from Today’s “Building a Business Case for Social Marketing” Webcast

In the event that you missed today’s webcast with:

  • Bill Johnston, Chief Community Officer of ForumOne (and former community manager of Autodesk)
  • Rob Harles, SVP of community and customer engagement at Sears Holdings
  • Kate Niederhoffer, Sr. Partner at the Dachis Group (formerly of Nielsen/Buzzmetrics)

Here are the goods. To that end, there will be an archived version of this with audio and Q&A available at http://www.powered.com in the next 24 hours. I’ll link to it from here when it’s up.

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4 Responses

  1. Aaron: Couldn’t attend this webinar live, so looking forward to listening in once you’ve posted the audio (probably on my iPod one morning when I’m driving into town to meet you for coffee!).

    Bryan | @BryanPerson
    LiveWorld

  2. Bryan – thinking about that is pretty comical… but likely true! Thanks again for the awesome Social Media Breakfast yesterday. Good content (and food).

    Best,
    Aaron | @aaronstrout

  3. I had a commitment that ran into the webinar. I too, hope you’ll have a podcast of the content.
    Thanks for the section on metrics. It can help me evaluate how to look at measuring our community in a different way.

  4. Valerie – we will have an archive of this and it should be live today!

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