Comments on: From Flat to Round: The New Brand http://theengagedconsumer.powered.com/2009/01/05/from-flat-to-round-the-new-brand/ Tue, 09 Mar 2010 20:55:50 +0000 http://wordpress.com/ hourly 1 By: Aaron Strout http://theengagedconsumer.powered.com/2009/01/05/from-flat-to-round-the-new-brand/#comment-131 Aaron Strout Sat, 10 Jan 2009 04:19:45 +0000 http://theengagedconsumer.powered.com/?p=185#comment-131 Doug - another gorgeous post. Keep it coming! Aaron | @aaronstrout Doug – another gorgeous post. Keep it coming!

Aaron | @aaronstrout

]]> By: Doug Wick http://theengagedconsumer.powered.com/2009/01/05/from-flat-to-round-the-new-brand/#comment-128 Doug Wick Tue, 06 Jan 2009 16:37:57 +0000 http://theengagedconsumer.powered.com/?p=185#comment-128 All, thank you for the comments. Bill, I love the quote!! And it really does sum up what I'm talking about. An example that comes to mind is one of the companies that is unarguably one of the best in branding: Apple. Apple does tremendous work at adding layers (rounding) their brand through not only the persona of Steve Jobs but also through their retail outlets and the "Geniuses" that they hire to work there. But look at the gap online - people love the Apple persona so much that they want to have a real relationship with it, so much so that Dan Lyons from Fortune stepped in and became the "Fake Steve Jobs." He now speaks all over the place and has a book coming out! He filled the gap himself, and reaped the rewards. All, thank you for the comments.

Bill, I love the quote!! And it really does sum up what I’m talking about. An example that comes to mind is one of the companies that is unarguably one of the best in branding: Apple. Apple does tremendous work at adding layers (rounding) their brand through not only the persona of Steve Jobs but also through their retail outlets and the “Geniuses” that they hire to work there. But look at the gap online – people love the Apple persona so much that they want to have a real relationship with it, so much so that Dan Lyons from Fortune stepped in and became the “Fake Steve Jobs.” He now speaks all over the place and has a book coming out! He filled the gap himself, and reaped the rewards.

]]> By: Bill Fanning http://theengagedconsumer.powered.com/2009/01/05/from-flat-to-round-the-new-brand/#comment-127 Bill Fanning Tue, 06 Jan 2009 16:26:41 +0000 http://theengagedconsumer.powered.com/?p=185#comment-127 Doug, great post. Sorry, but I have to quote the Wolf from Pulp Fiction..."Just because you are a character, doesn't mean you have character." This really got me thinking about brands that spend a lot of time and money building the character but very little on giving the brand life (more than just a mask) through interaction with consumers. Doug, great post. Sorry, but I have to quote the Wolf from Pulp Fiction…”Just because you are a character, doesn’t mean you have character.” This really got me thinking about brands that spend a lot of time and money building the character but very little on giving the brand life (more than just a mask) through interaction with consumers.

]]> By: David A http://theengagedconsumer.powered.com/2009/01/05/from-flat-to-round-the-new-brand/#comment-126 David A Tue, 06 Jan 2009 03:11:12 +0000 http://theengagedconsumer.powered.com/?p=185#comment-126 It's simple. Storytelling is broken online. We've fixed it. Here are some of the highlights: Heekya is the Wikpedia of Stories, a social storytelling platform that is changing the way consumers create, share, and discover stories. Free. Fun. Easy. 60 seconds. See it here: http://heekya.com/preview.php What you see is what you get (WYSIWYG) drag and drop story editor. Import all media (photo, video, text, and audio) from third party services (Facebook, Flickr, YouTube, etc.) Users grab and embed Heekya story widget across social networks (Facebook, MySpace, et. al) blogs (wordpress, blogger, twitter) personal websites and via e-mail and instant message. Ability to re-mix and mashup other stories, retelling them from a consumers own vantage point, that will keep user engagement levels high and attract more traffic virally, as people share and re-share stories. Storytelling is at the core of human existence. We're building Heekya to unlock powerful stories of people all over the world and empower them to share their story with anyone, anywhere, anytime. It’s simple. Storytelling is broken online. We’ve fixed it.

Here are some of the highlights:

Heekya is the Wikpedia of Stories, a social storytelling platform that is changing the way consumers create, share, and discover stories. Free. Fun. Easy. 60 seconds. See it here: http://heekya.com/preview.php
What you see is what you get (WYSIWYG) drag and drop story editor. Import all media (photo, video, text, and audio) from third party services (Facebook, Flickr, YouTube, etc.)
Users grab and embed Heekya story widget across social networks (Facebook, MySpace, et. al) blogs (wordpress, blogger, twitter) personal websites and via e-mail and instant message.
Ability to re-mix and mashup other stories, retelling them from a consumers own vantage point, that will keep user engagement levels high and attract more traffic virally, as people share and re-share stories.

Storytelling is at the core of human existence. We’re building Heekya to unlock powerful stories of people all over the world and empower them to share their story with anyone, anywhere, anytime.

]]> By: From flat to round: The new brand « doug wick http://theengagedconsumer.powered.com/2009/01/05/from-flat-to-round-the-new-brand/#comment-124 From flat to round: The new brand « doug wick Mon, 05 Jan 2009 20:02:44 +0000 http://theengagedconsumer.powered.com/?p=185#comment-124 [...] 5, 2009 This post is cross-posted on Powered’s blog, The Engaged [...] [...] 5, 2009 This post is cross-posted on Powered’s blog, The Engaged [...]

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