Comments on: Social Marketing Myth: It’s Cheap

By: Greg Rau

Greg Rau — Tue, 06 Jan 2009 23:57:23 +0000

Great article Doug. We build a lot of the technology behind social media and marketing campaigns but a lot of our clients underestimate the amount of “care and feeding” that is required ongoing post launch. I will pass this article along to the next one that thinks all you need to do is “build it and they will come”…

By: Doug Wick

Doug Wick — Wed, 31 Dec 2008 22:01:11 +0000

@Douglas, thanks for your comment and for sharing some of the results your team is seeing. I completely agree with your point about the returns – not only are they extremely compelling but also more measurable than other strategies!

The other things you mentioned, in terms of the need to measure and adjust as well as develop a strategy to cut through the noise – great points, and all the more reason to make sure that marketers approach social with enough internal buy-in (and budget) to do it right. I appreciate you taking the time to add to conversation.

By: Douglas Karr

Douglas Karr — Wed, 31 Dec 2008 14:54:20 +0000

I’m not sure I like the term ‘cheap’. Perhaps another way of saying it may be, “With a proven strategy and measurable results, Social Media marketing can be much more affordable than alternative approaches”. It is true that it can be.

One example is corporate blogging. Adding the human and technical resources, we have clients that are getting 50% to upwards of 1000% of the return that they are getting on their PPC and banner advertising. That is a much better deal – but it requires measuring results and adjusting accordingly.

The problem with social media is that there’s so much noise. It’s difficult to trace out a strategy and most companies are floundering in it. Luckily, there are companies out there that can help, though!

By: Social Marketing Grab-Bag on The Engaged Consumer « doug wick

Social Marketing Grab-Bag on The Engaged Consumer « doug wick — Tue, 30 Dec 2008 22:02:57 +0000

[...] future of social marketing in your corporate boardroom, but also to your career health.” More>> Possibly related posts: (automatically generated)5 Reasons Why Social Marketing is a [...]