Comments on: 3 Reasons Why Social Marketing Critical to Success in a Downturn

By: Aaron Strout

Aaron Strout — Sat, 07 Mar 2009 13:33:25 +0000

Rebecca – you are absolutely correct. My bad. Jimmy Carter was president from 1977-1981. Reagan was in office in 1983. I have noted this above. Thanks for catching that!

Aaron | @aaronstrout

By: Rebecca

Rebecca — Fri, 06 Mar 2009 22:40:46 +0000

I was in diapers in 1983 so I don’t remember it, but I do know that Jimmy Carter was not our president at the time.

By: The Loyalty Effect « The Engaged Consumer

The Loyalty Effect « The Engaged Consumer — Tue, 20 Jan 2009 04:27:28 +0000

[...] what are you waiting for? As I mentioned in an earlier post, there is no better time than now to be think about engaging your customers with a goal of creating [...]

By: Greg Rau

Greg Rau — Thu, 11 Dec 2008 19:00:12 +0000

Nice post Aaron…

We’re seeing some of our clients and agencies we work with take a small percentage of their online ad spend to add social media components such as a widget or a Facebook app into their campaigns. So far we’ve seen good incremental results from these efforts that are relatively inexpensive compared to the costs of the overall campaign.

Greg Rau
StepChange Group

By: Social Marketing for Local Business | Directory Of Killeen

Social Marketing for Local Business | Directory Of Killeen — Mon, 08 Dec 2008 23:23:38 +0000

[...] 3 Reasons Why Social Marketing Critical to Success in a Downturn … [...]

By: Aaron Strout

Aaron Strout — Wed, 03 Dec 2008 20:10:24 +0000

Tom – I should hire you to come and be our chief social marketing evangelist here at Powered. You and I are singing from the exact same song sheet. Thanks for commenting!

Aaron

By: Tom O'Brien

Tom O'Brien — Wed, 03 Dec 2008 19:51:39 +0000

Hi Aaron:

Nice post – I agree with your thesis – and with 2009 SB buzz building, I’m asking people to think about whether $3.0 Million would be better spent on 1 Superbowl Ad or funding a real marketing initiative grounded in developing and sustaining relationships with their customers. This (as noted above) is NOT mostly about tools, but about the organizational commitment to be open, honest and human.

TO’B

By: Aaron Strout

Aaron Strout — Wed, 03 Dec 2008 00:34:41 +0000

@LewisG I couldn’t agree more. I didn’t include that in my preamble but social marketing social media CANNOT win in a vacuum. How will people find out about your efforts? How will they remember to go back to your online community? Love the notion of measure, measure, measure!

@Yvette glad you agree with this thesis. As a current marketer (and former director of marketing at Fidelity Investments), I’m frankly surprised that more people don’t get it. Hopefully the current economic situation will act as a forcing function!

By: Yvette Hampton

Yvette Hampton — Wed, 03 Dec 2008 00:26:38 +0000

Thanks for the encouraging and helpful post. I continue to be amazed at how easy, and fun, it can be to market online with a small (or even no) budget. As I read about our economic downturn and see businesses closing all over the country, I am encouraged that there is still hope for successful marketing. Thanks again! Yvette

By: Lewis Green

Lewis Green — Tue, 02 Dec 2008 22:06:19 +0000

Aaron,

I believe that an integrated marketing plan will deliver the best ROI and that launching tools, SM or otherwise, is not a smart marketing strategy. Instead, combine SM and SN with traditional marketing tactics, decrease or eliminate unfocused, untargeted advertising, follow-up on every effort, analyze results, and measure, measure, measure. Good post Aaron.