Posted on December 30, 2008 by Doug Wick
One of the things I encounter frequently in speaking with marketers and that was recently highlighted in a recent study by eMarketer is that many perceive a huge benefit of Social Marketing to be that it is an inexpensive way to market. That blog post by Mashable! maintains:
With 51% of respondents also citing “low cost” [...]
Filed under: Community, ROI and Marketing Measurement, Social Marketing | Tagged: budgeting, ROI, technology, Viral Marketing | 4 Comments »
Posted on December 23, 2008 by Aaron Strout
Last night, I got a direct message from my friend, Mike Volpe, who is the VP of marketing at Boston based company, Hubspot. In his DM, Mike was letting me know that Hubspot would be releasing an informative report this morning on the “State of Twitter.” If you use Twitter as an individual or a business, I [...]
Filed under: Content Marketing, Engagement Marketing, ROI and Marketing Measurement, Social Marketing, Social Media, content | 4 Comments »
Posted on December 3, 2008 by Natanya Anderson
At yesterday’s Social Media Breakfast in Austin, Tim Walker had us revisit the past to help us see the present and future more clearly (read or listen to his talk – you’ll enjoy it). In what had to be the most entertaining history lesson I’ve had in many years, he reminded us that the changes social [...]
Filed under: Content Marketing, Online Behaviors | Tagged: audience, history, relevant content | 2 Comments »
Posted on December 3, 2008 by Aaron Strout
I’ve always enjoyed doing webcasts, especially when they are with smart people. To that end, I am tickled to death to be moderating a webcast on December 16 at 2 PM ET/11 AM PT with not just one, but two VERY smart people (who also happen to be two of my favorite social media people [...]
Filed under: Engagement Marketing, Social Marketing | Tagged: content, conversations, Social Marketing, social tools, webcast, webinar | 1 Comment »
Posted on December 2, 2008 by Aaron Strout
Let’s get this out of the way right up front. We’re in one of the worst economic slumps in the history of the U.S. The week before Thanksgiving, the Dow Jones Industrial Average closed below 8,000 for the first time in five and a half years. We’re also in the midst of a horrific credit crisis [...]
Filed under: Engagement Marketing, Social Marketing | Tagged: downturn, forrester, josh bernoff, Social Marketing, Social Media | 10 Comments »
