Social Marketing Myth: It’s Cheap

Posted on December 30, 2008 by Doug Wick

One of the things I encounter frequently in speaking with marketers and that was recently highlighted in a recent study by eMarketer is that many perceive a huge benefit of Social Marketing to be that it is an inexpensive way to market. That blog post by Mashable! maintains: With 51% of respondents also citing “low [...]

Filed under: Community, ROI and Marketing Measurement, Social Marketing | Tagged: , , , | 4 Comments »

Ball Bearings, Men’s Underwear and Drano Oh My!

Posted on December 29, 2008 by Aaron Strout

Last week, my colleague, Bill Fanning, and I put together a post that talked about the fact that not many people would want to join a community that focused on toothpaste. Our point was that in most cases, many people are much more passionate about lifestyle topics like fishing, fitness or cooking vs. an individual [...]

Filed under: Community, Social Marketing, Social Media | 19 Comments »

Hubspot Keeps Delivering the Value

Posted on December 23, 2008 by Aaron Strout

 Last night, I got a direct message from my friend, Mike Volpe, who is the VP of marketing at Boston based company, Hubspot. In his DM, Mike was letting me know that Hubspot would be releasing an informative report this morning on the “State of Twitter.” If you use Twitter as an individual or a business, I [...]

Filed under: content, Content Marketing, Engagement Marketing, ROI and Marketing Measurement, Social Marketing, Social Media | 5 Comments »

Community Noise: How to “Bring the Unique”

Posted on December 21, 2008 by Doug Wick

There are a lot of brands out there chasing the same audiences. Consumer goods purveyors are pursuing the purchasing-power moms. Financial services and technology companies are after the small business owners. Just about everyone is trying to figure out Gen Y and the “digitally born.” In our last post my colleagues Aaron and Bill touched [...]

Filed under: Community, Social Marketing, Social Networking, Word of Mouth / Viral Marketing | 2 Comments »

Would You Join a Toothpaste Community?

Posted on December 19, 2008 by Aaron Strout

Would you join a community that focused on toothpaste?

Filed under: Community, Social Marketing, Uncategorized | 44 Comments »

“Power to the People — and Profits to the Company”

Posted on December 15, 2008 by Aaron Strout

Nearly every Sunday night, you can find me on a Jetblue flight heading from my home just outside of Boston, MA to my soon to be new home, Austin, TX. During these nearly four hour flights, I’m able to catch up on a lot of reading including. This includes a large number of blogs I try and [...]

Filed under: Community, Social Marketing | Tagged: , , , | 3 Comments »

Content and Audience: Inexorably Tied

Posted on December 3, 2008 by Natanya Anderson

At yesterday’s Social Media Breakfast in Austin, Tim Walker had us revisit the past to help us see the present and future more clearly (read or listen to his talk – you’ll enjoy it). In what had to be the most entertaining history lesson I’ve had in many years, he reminded us that the changes social [...]

Filed under: Content Marketing, Online Behaviors | Tagged: , , | 2 Comments »

Live Webcast with Jeremiah Owyang of Forrester & Ann Handley of MarketingProfs

Posted on December 3, 2008 by Aaron Strout

I’ve always enjoyed doing webcasts, especially when they are with smart people. To that end, I am tickled to death to be moderating a webcast on December 16 at 2 PM ET/11 AM PT with not just one, but two VERY smart people (who also happen to be two of my favorite social media people [...]

Filed under: Engagement Marketing, Social Marketing | Tagged: , , , , , | 1 Comment »

3 Reasons Why Social Marketing Critical to Success in a Downturn

Posted on December 2, 2008 by Aaron Strout

Let’s get this out of the way right up front. We’re in one of the worst economic slumps in the history of the U.S. The week before Thanksgiving, the Dow Jones Industrial Average closed below 8,000 for the first time in five and a half years. We’re also in the midst of a horrific credit crisis [...]

Filed under: Engagement Marketing, Social Marketing | Tagged: , , , , | 12 Comments »

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