Is It Time for Big Brands to Engage?

Posted on November 21, 2008 by Aaron Strout

Up until this point, it’s understandable why many brands have chosen to avoid social media. Quite frankly, there haven’t been many meausurable success stories beyond those of the usual suspects like eBay, Best Buy’s internal Blue Shirt Nation community and Procter & Gamble. For the most part, it’s because many companies social initiatives have lacked a strategy, [...]

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Building a Lagoon

Posted on November 20, 2008 by Doug Wick

One of my favorite metaphors for the social web as it relates to marketers is the ocean. Although metaphors are often overused, it’s a great way to think about – and explain to others – Web 2.0 as a marketing medium.
I have been a certified SCUBA diver for several years now and have had wonderful [...]

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Social Marketing ROI: Ignore At Your Own Peril

Posted on November 17, 2008 by Aaron Strout

Last Friday morning, I had an informative conversation with new friends Paul May and Jeremy Bencken of BuzzStream. The topic was return on investment (ROI) in the world of social media/social marketing and whether companies will continue to spend money on social endeavors without a demonstrable return on their investment. What spurred the conversation was [...]

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Let’s Dispense with the Marketing Fluff!

Posted on November 12, 2008 by Aaron Strout

Although I’ve been blogging for nearly three years, this post is particularly near and dear to my heart. The reason is that it’s my first post on my new company, Powered’s, website. One of my many responsibilities as the new chief marketing officer here at Powered is to contribute regularly to our corporate blog.
 
What I [...]

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