I’m increasingly becoming a fan of Jeremiah Owyang. One of his recent reports at Forrester is Online Communities: Build or Join? With the increasing desire by brands to “go social,” it seems many frequently rush to judgment and build their own community without recognizing there are many vibrant, enthusiastic communities already out there. By “joining” instead of “building” it can save them a TON of time and money. But for some brands it might not be build “or” join…it might be build “and” join.
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Filed under: Community, Social Marketing
