Roger von Oech’s classic “A Whack on the Side of the Head” just turned 25. I used this book a lot in college and at my first agency job. We’d do a few of the exercise to kick start our creative sessions. This led to numerous fresh ideas.
The 25th Anniversary Edition of this creative classic has just been released. It is updated and features many new exercises, puzzles and more. There’s a good interview with von Oech at Guy Kawasaki’s blog on Sun’s SMB site.
Check out Roger von Oech’s Creative Think blog. My favorite part is his online creative whack. Just click on Roger’s photo at the top of the page and a new creative exercise comes up. A few of my favorites include Avoid Arrogance, Imagine You’re the Idea and Slay a Dragon.
Whether you’re working on an online community, creating original content or writing for a blog – these brain teasers will help you stay on your creative toes.
Filed under: Engagement Marketing, Social Marketing, Uncategorized, Web 2.0 Tagged: | A Whack on the Side of the Head, Creative Thinking, Guy Kawasaki, Roger von Oech
Should I read this? I love kickstarts in thinking. Provacative angles and other insightful tools.
Jerry, I know you’re an educator by trade. This book would be a great resource in the classroom, particularly for the creative subjects you teach.