I’m increasingly becoming a fan of Jeremiah Owyang. One of his recent reports at Forrester is Online Communities: Build or Join? With the increasing desire by brands to “go social,” it seems many frequently rush to judgment and build their own community without recognizing there are many vibrant, enthusiastic communities already out there. By “joining” instead [...]
Filed under: Community, Social Marketing | Leave a Comment »
My reaction to the new MorphMonkey marketing campaign on Facebook is… well awkward. It just makes me feel a little uncomfortable. Yet that’s the point. A press release from the American Social Health Association explains the campaign: “In an unusual creative move, a team at Duval Guillaume (DG) has agreed to spread an infectious disease [...]
Filed under: Social Marketing, Social Networking, Web 2.0, Word of Mouth / Viral Marketing | Tagged: American Social Health Association, facebook, MorphMonkey, viral campaign | Leave a Comment »
Whether it’s Google’s fault or not, the web is getting smarter. The technology itself is moving toward a place where it understands more about who you are as a user, and what it’s showing you inside of your browser. Years from now these developments will have a profound effect on web experience for users, and [...]
Filed under: Social Marketing, Social Media, Social Networking, Uncategorized, Web 2.0 | Tagged: Google, openid, opensocial, semantic web, social graph | 5 Comments »
Roger von Oech’s classic “A Whack on the Side of the Head” just turned 25. I used this book a lot in college and at my first agency job. We’d do a few of the exercise to kick start our creative sessions. This led to numerous fresh ideas. The 25th Anniversary Edition of this creative [...]
Filed under: Engagement Marketing, Social Marketing, Uncategorized, Web 2.0 | Tagged: A Whack on the Side of the Head, Creative Thinking, Guy Kawasaki, Roger von Oech | 2 Comments »
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