I was shopping at one of my local home centers this weekend and was talking to an associate about a product. For the first time ever I had an associate suggest I go online for research and specifically suggest I check the product’s reviews.
And it reminded me that wow…how far things have come in such a relatively short time. The web has been around about 14 years. And in just the last few, things have gotten extraordinarily transparent. I can read volumes about what shoppers and owners think of a product, and can find out how to do just about anything I’d want with it. I can especially learn things the manufacturer probably should teach me, but doesn’t.
Speaking of empowered consumers and transparency, check out The Consumerist. It’s an extraordinary concept, and a welcome presence on the webosphere. As a consumer, I’ve found it helpful on more than one occasion, particularly when I needed to fight back (and sound off to a company’s upper management when I needed to help them see things my way.)
At Powered, we’ve been in the business of helping brands give consumers a great experience and spend their hard earned dollars smarter for years now. It’s nice to see we have some help.
Know of a site that helps consumers fight back? Please share.
Filed under: Online Behaviors, Word of Mouth / Viral Marketing
