Zappos Delivers WOW Moment

Posted on April 24, 2008 by koryelogan

Here’s a quick follow up to my recent post about Tony Hsieh and Zappos. I’m pleased to report that the company delivers on its WOW promise. Shortly after placing my order at www.Zappos.com on Wednesday, I received an email stating: “Although you originally ordered Standard (4 to 5 business days) shipping and handling, we have [...]

Filed under: Consumer Purchase Process, Online Behaviors, Uncategorized, Word of Mouth / Viral Marketing | Tagged: , , , , | 4 Comments »

ANA 2008 Brand Innovation Conference in NYC

Posted on April 22, 2008 by koryelogan

“Brand Building 2.0” is the manner marketers use to effectively reach and relate to their audience in today’s world. This method employs more than just digital media, such as the Internet and mobile devices. It requires consumer empowerment. This was the topic at last week’s ANA Conference at the Hard Rock Café Times Square in [...]

Filed under: Engagement Marketing, Online Behaviors, Social Commerce, Social Marketing, Web 2.0, Word of Mouth / Viral Marketing | Tagged: , , , , , , , | 3 Comments »

A Golden Age for Consumers

Posted on April 14, 2008 by Jeff Petry

I was shopping at one of my local home centers this weekend and was talking to an associate about a product.  For the first time ever I had an associate suggest I go online for research and specifically suggest I check the product’s reviews.  And it reminded me that wow…how far things have come in [...]

Filed under: Online Behaviors, Word of Mouth / Viral Marketing | Leave a Comment »

How Blogs & Social Media Are Changing Crisis Communications

Posted on April 11, 2008 by koryelogan

Flight cancellations from American Airlines created a lot of news coverage and consumer angst this week. The result of wiring problems on MD-80 airplanes, this situation got me thinking about how the involved communications teams are responding. Are they holding cards close to the vest or communicating openly? Are they leveraging the Internet and social [...]

Filed under: Online Behaviors, Social Marketing, Social Media, Web 2.0, Word of Mouth / Viral Marketing | Tagged: , , , , , , | 8 Comments »

The Gratitude Effect: Building Consumer Loyalty

Posted on April 5, 2008 by koryelogan

Powered recently updated our web site. This update includes a series of videos detailing things such as social commerce, consumer engagement and the gratitude effect. These videos can be viewed on the Powered web site or at the Powered page on YouTube. Here’s a sample video about the Gratitude Effect. Learn what the gratitude effect [...]

Filed under: Engagement Marketing, Social Commerce, Uncategorized, Web 2.0 | Tagged: , , | 1 Comment »

Shouldn’t The Golden Rule Apply to Marketing Too?

Posted on April 2, 2008 by Jeff Petry

If you were a consumer (and you are) – would you like your marketing? Would you want it done to you? Your family and friends? I’ve been in marketing for nearly 17 years and have found myself (unfortunately) on more than one occasion hypocritically applying a double standard. “I don’t want that product’s marketing noise [...]

Filed under: Online Behaviors, Social Marketing, Word of Mouth / Viral Marketing | Leave a Comment »

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