The South by Southwest Interactive festival is starting up in Austin today and continuing for the next few days, with a host of keynotes and panels that will appeal to web designers, developers, and businesspeople alike.

Powered will be rolling out some folks that fit in all of those various categories to attend the proceedings, but here are just a few good panel picks just for marketers relevant to the social space. Keep in mind that they are producing audio recordings of every keynote and panel, and these will be available after it’s all over.

The Suxorz: The Worst Ten Social Media Campaigns of 2007 - 3.8 @ 11:30
Likely to serve up some valuable lessons in terms of what not to do

The Art of Speed: Conversations with Monster Makers - 3.8 @ 3:30
A take on viral and social marketing from web pioneers

Social Marketing Strategies Metrics: Where Are They? - 3.8 @ 5:00
Marketing thought leaders get “real” when it comes to investing in social initiatives

Social Strategies for Revolutionaries - 3.9 @ 11:30
“You’ll need to combine a radical’s spirit with a strategic framework to get your company to act.”

Sunday Keynote Speaker - Mark Zuckerberg - 3.9 @ 2:00
This young CEO and his company Facebook are challenging for social dominance

Social Networking and Your Brand - 3.10 @ 11:30
Understanding this relationship has been the genesis of social commerce