Cool piece over at BusinessWeek. They had their communications coach analyze his last presentation at Macworld. Certainly advice to take to heart. Two that struck me:
#6 Create visual slides: As a former management consultant, I find myself guilty of not doing this one from time to time. I love the look and impact of a single offbeat or unusual visual. Obviously this approach demands the presenter have a command of the material and can hold the audience with words. The most recent great example I found of this was a show called I Am The Media. Very easy on the eyes, and I especially like seeing Orson Welles/Charles Foster Kane depicted as “old media.”
#10 Rehearse, rehearse, rehears
In this industry, we’re in the business of informing, educating AND giving people a show (which coincidentally was #7). Tough to combine all 3 all the time, but worth shooting for.
Filed under: Engagement Marketing
