Five Lessons from Social Marketing Disasters

Social marketing, as a realm that many brands are just starting to explore, is bound to feature many missteps as we learn what to do and what not to do. Nothing is more educational than failure, and just to make sure that failure isn’t you it’s a great idea to watch and learn from what [...]

SxSWi hits Austin. We hit back.

The South by Southwest Interactive festival is starting up in Austin today and continuing for the next few days, with a host of keynotes and panels that will appeal to web designers, developers, and businesspeople alike. Powered will be rolling out some folks that fit in all of those various categories to attend the proceedings, [...]

10 Tips For a Great Presentation – Steve Jobs Style

Cool piece over at BusinessWeek. They had their communications coach analyze his last presentation at Macworld. Certainly advice to take to heart. Two that struck me: #6 Create visual slides: As a former management consultant, I find myself guilty of not doing this one from time to time. I love the look and impact of [...]

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