Social Networking vs. Social Commerce

Posted on February 22, 2008 by Doug Wick

I remember well the first request I got, back in 2003, to become friends with someone on Friendster. The idea was pretty simple – you logged in, you created a profile, and you created a hard link from your profile to the profile of the person who invited you. You invited your other friends to [...]

Filed under: Social Commerce, Social Networking | Tagged: , , , | 1 Comment »

Outspend or Outteach?

Posted on February 15, 2008 by Doug Wick

This classic 2005 article on the Creating Passionate Users blog contains some great thoughts about how marketing has changed and how “education has become the killer app in a newer, more ethical approach to marketing.” It also contains a lot of good links, trackbacks, and comments to good educational marketing resources to explore. Worth a [...]

Filed under: Consumer Purchase Process, Social Commerce, Web 2.0 | Tagged: , | Leave a Comment »

The New Focus Groups: Social Networks

Posted on February 1, 2008 by Doug Wick

A recent article in the Wall Street Journal is an interesting piece on how big brands are using social networking software to establish their own mini-networks to act as focus groups for the development of new products and services. Some key outtakes: The article highlights the creation of the “I Love My Dog” network by [...]

Filed under: Social Commerce, Social Networking, Uncategorized | Tagged: , , , | 1 Comment »

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