A newly released study by Nielson Co. indicates that products placed in “emotionally engaging” television shows were recognized by 43% more consumers. The Nielsen Product Placement Valuation Study involved more than 10,000 individuals, 200 consumer brands and 50 programs.
Essentially the study states that the more a viewer enjoys and is engaged by a TV show, the more likely they are to have positive feelings for brands that appear in the show. The same also holds true for ad spots during the show. The effect is multiplied with a combination of product placement and advertising.
Results varied across program categories, with dramas scoring the highest. “Dramas have the most to gain from higher viewer enjoyment: positive brand feelings increased a blockbuster 198% during highly enjoyable dramas.”
No matter the media format, connecting emotionally with consumers is essential for successful advertising.
Filed under: Engagement Marketing, Uncategorized Tagged: | Nielson, TV drama
I feel that is an intriguing point, it created me feel a bit. Thanks for sparking my thinking cap. In some cases I get so much in a rut that I just really feel like a record.