Engagement Matters in Reel Life – New Nielsen Study

Posted on December 14, 2007 by koryelogan

A newly released study by Nielson Co. indicates that products placed in “emotionally engaging” television shows were recognized by 43% more consumers. The Nielsen Product Placement Valuation Study involved more than 10,000 individuals, 200 consumer brands and 50 programs. Essentially the study states that the more a viewer enjoys and is engaged by a TV [...]

Filed under: Engagement Marketing, Uncategorized | Tagged: , | 1 Comment »

The Two Voices of Social Commerce

Posted on December 14, 2007 by Doug Wick

Steve Rubel defines Social Commerce as “utilizing the power of many to help us find and buy products and services. It involves the creation of new collaboration technologies that shrink the research and purchasing cycle.” Voice 1: The People’s Voice Steve is talking about the fact that online collaborative tools now allow us the ability [...]

Filed under: Social Commerce, Web 2.0 | Tagged: , , | Leave a Comment »

Is “The Year in Advertising” signs of the future?

Posted on December 14, 2007 by Jeff Petry

Good read over at BusinessWeek on the Year in Advertising.  Yes, it’s another piece on how its all changing for we marketers.  But I  clicked through on the slide show, and was especially intrigued by Samsung’s charging station and what they referred to as “branded utility.” They state that “Taking advertising and making it into something useful [...]

Filed under: Engagement Marketing, Online Behaviors, ROI and Marketing Measurement | 1 Comment »

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