There’s been a fair bit of conversation about MySpace’s Never Ending Friending report. I was at the IAB event where the study was unveiled. Interesting stuff to be sure, but also befuddling (I suspect) to marketers. For me I think it boils down to… It’s not just about what your marketing and advertising says anymore. [...]
Filed under: Engagement Marketing, Online Behaviors, Social Networking, Word of Mouth / Viral Marketing | Leave a Comment »
